AUSTRALIAN BRIDAL LABEL GRACE LOVES LACE TO OPEN LONDON SHOWROOM
The original unique bridal label known for their effortless designs and luxurious French laces are set to open their first European showroom on April 18, 2017.
Grace Loves Lace Founder, Megan Ziems, acknowledged that European brides-to-be adore the brand’s chic and untraditional designs.
“We have always had such a loyal following in the UK and Europe, and there is such a demand for us to have a permanent base over there.
My family are from Europe and I spent a large part of my childhood and adult years there, making it a very special second home to me. I can’t tell you how excited we all are to be bringing Grace Loves Lace to London in a truly magical space.”
“After opening our first international showroom in Los Angeles, California last July, we knew that London would be next.
It’s no secret that London is one of the fashion capitals of the world, filled with inspiration, creativity and an overall intoxicating atmosphere.
We have always been so inspired by the European lifestyle and the European woman, she is the core of our brand. She is chic, sophisticated and full of passion, just like our GLL women.”
“Our gowns are designed and constructed for the woman who wants ‘The Dress’ that embraces and compliments the body.
We stay clear of structured and restrictive designs and fabrics, instead, we are all about celebrating our women as effortless, sexy and naturally glamorous.”
The label currently only sells their designs exclusively online through their website, offering brides the chance to visit their Gold Coast and Venice Beach showrooms, as well as their global Concierge service.
The new London showroom gives European brides-to-be the chance to finally experience the brand’s exquisite French laces and one-of-a-kind designs in person.
“Our London showroom will have a sexy and feminine aesthetic with luxurious blush and gold accents.
We want this to be a calming and relaxing space for brides, as we’ve always believed finding ‘The One’ should be a stress-free experience. We are all about making the process as enjoyable and unforgettable as possible.”
The exclusive one-on-one appointments will give brides the opportunity to meet the GLL team and try a selection of their favourite gowns and accessories.
Each bride and her guests are greeted with a glass of sparkling or the brand’s signature black rose tea, as well as handcrafted macarons, all adorned with romantic rose buds.
The Grace Loves Lace London showroom will open its doors on April 18, 2017. The showroom is by appointment only.
View the Gallery 
